pragmatism
in everyday usage this is a mindset which opts for what is most easily achieved with minimum of direct hurt. It is contrasted with any approach which wishes to give additional weighting to ideals and objectives which are less easily met. More formally, Pragmatism is expounded as a distinctive philosophy by the likes of William James and John Dewey in N. America. It emphasises contextual considerations in making moral judgements, and readiness to rethink and change positions as circumstances evolve.